Google Analytics & Why You Probably Don’t Need The Rest

Google Analytics is much more robust than most people give it credit for. Contrary to popular belief, it can do most of the things more advanced analytics suites can do, except Google does it for free.

Many web designers and developers complain about the limitations of Google Analytics. At first glance, it doesn’t seem as powerful as some of the other web analytics suites out there because it doesn’t let you track outbound links or see data in real time. So, developers flock to premium products like Clicky and Mint, but those services can be expensive, especially if your web project isn’t generating any income yet. Also, while they fix some of the limitations inherent in Google Analytics, they lack some of the Google-only tie-in features, such as Adwords and Adsense tracking.

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