The Art of Saying “No”

For the most part, working in the design and development communities can often leave you feeling like somewhat of a ‘Yes’ person. That person who stands behind the client, nodding in agreement and understanding as the path to the project unfolds before you. For in this business, it pays to wear this agreeable hat. It helps the client begin to see us an ally in their mission, someone who they can work with to make their project see the proverbial light of day, not have to work around so to speak.

When they see us filling the role of the ‘Yes’ person, the client is often put at ease and they can feel less guarded around us. This tends to make it easier for them to communicate their ideas as they feel like we are less likely to challenge them on any of it. They can be free to explore their ideas in what feels like a safe atmosphere. However, there comes a time in our careers that we have to step outside of that role and tell the client ‘No’. Suddenly that client comfort zone is challenged, which means we have to proceed with care. It is not as simple as just saying ‘No’.

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