The importance of the company profile
It’s beneficial to research company profiles as they will quickly reveal company practices, ethics and goals
A company profile is a set of key information for jobseekers, because it’s how you can learn about the company, its practices, ethics and goals. Despite being very important, recruitment agencies often leave the information out of adverts through fear that competing agencies will entice the client away. At EmptyLemon we advertise only from direct employers, thus the adverts are much more likely to include specific details about a company.
It is also good etiquette for company information to be available – after all, recruiters will want to know all about you in a CV and cover letter, so it is only fair that you know more about the company too. Everyone deserves to know about where they will be working, as well as the courtesy of not wasting everyone’s time by applying for a job that you aren’t suited to.
Knowing details about a company can be extremely beneficial during the process of looking for a job. One reason is because it can help you tailor your application by including aspects of the company that attracted you to it, such as philanthropic work or future targets. Such information can boost an application and increase the chances of securing an interview. Or, by finding a company whose principles seem to perfectly align with your own, you will be prepared to submit a standout application because it is the job you want above all others – and although we all know we should make every application excellent, if we really want it above all others we will make it better than the other applications.
Conversely, knowing a company’s profile can put you off applying because you wouldn’t want to work for a company with no targets, principles different to your own, and so on. This will save you time and streamline the interview process because you will not be putting in the effort of creating an application for a job you don’t want. Instead, you will move on to research the next company, whereas if you lacked the information, you may not know you wouldn’t want to work for the company until the interview, by which point you would have wasted hours of time.
There’s no denying the importance of a company profile then, which is why we try our best to include one for jobseekers to look at. The good news is that when a profile isn’t available on an application, the Internet has made it incredibly easy to find information about a company. Most organisations have Facebook or Twitter profiles and are usually on LinkedIn too. Wikipedia pages cover many businesses, and because Google’s search engines trawl newspaper archives, you can easily access stories and reports deriving from the company. Company websites often include information of recent successes, targets and charitable work, and interviews with CEOs can really include some informational gems.
In addition to the above, if you know what position you are applying for, you can do specific research. For instance, if you’re applying to be a sales representative then you need to know the products and services offered, while a HR role would require research into corporate structure, and a finance position would be benefitted by an accumulation of recent accounts data like profit and loss.
Company profiles can make everyone’s jobs easier – your time can be more appropriately managed by only applying to jobs you truly want, while recruiters will only be interviewing applicants who have a genuine interest in the position. Most importantly though, you can firstly make sure you really want to work at the company and, if so, take the time to learn all you can about what the company does to boost your chances of being hired.