Inappropriate Applications: Is the Finger Pointed at you or at Your Marketing Strategy?
A common recruitment manager complaint is too many inappropriate applicants. Not in the sense that they’re sending you inappropriate content, but possessing irrelevant skills sets. This then increased the workload for recruitment sieves who are responsible for sifting through the abundance of applications to find candidates worth contacting. Thanks basket apply button…
The job advert itself can be the problem. There’s no right or wrong way to write a job adverts, you just need to make sure they’re informative, flow well and include the following ‘job advert essentials’:
1. Company name/logo. Jobseekers want to work for a desirable company and are instantly drawn to a big name. Marketing through a recruitment agency means your vacancy will appear faceless, advertised on behalf of the client.
2. Location. Advertising a vacancy in ‘London’ may mean ideal candidate applies but cannot accept the job offer because they are located 25 miles away without a car.
3. Keyword rich text. Applicants search ‘sales’, not ‘working closely with stakeholders’, so making your job advert as direct as possible is vital. If you’re finding you’re getting some good applicants through but they’re not accepting the job after interview, it’s most likely because the job itself was a far cry from the job description. One of the most common recruiter complaints is an applicant not fully understanding the role, but how can they possibly fully understand it if the job advert doesn’t fully describe it? You don’t want to make your description so direct that it’s brief so it’s good to include a company bio and any benefits. On top of selling your vacancy, you’re making your company look as attractive as possible to potential candidates.
If you’ve perfected your job description but you’re still receiving too many inappropriate applications, the introduction of a third party can be the root of the problem. Marketing your vacancy is important and there are many options available – recruitment agencies, job boards, tattooing it on someone’s forehead… But it’s important to if your marketing method is going to prove worthwhile. We’re all familiar with ‘job day’ in newspapers – an array of brightly coloured, attention grabbing adverts that cost a small fortune. They’re often advertising sales roles and open days, but occasionally you’ll come across a job which sounds a little out of place. Niche and specialist roles don’t perform well in a newspaper. The majority of people who look for jobs in the newspaper are those who’ve had a bad day at work and want out. Now.
You know what you want to achieve with your marketing strategy, but is this being implemented? If you’re advertising through a recruitment agency or a job board, it’s up to them to push your vacancy to the job market. They’re responsible for reading through and fully understanding the vacancy before contacting jobseekers. If you’re still inundated with inappropriate applications and your job advert contains everything it needs to then it’s time to look for other job marketing solutions. How do you choose? It depends on how much you want to stand out from the crowd.