We Are All Salespeople
When you think of ‘sales’, what often springs to mind is an image of a pushy man in a suit trying to flog you something you don’t need or want. You may think that working in sales isn’t the most glamorous job or does it have a positive reputation, yet 1 in 10 Brits work in sales.
Three-million people in the UK spend their days cold calling, canvassing, upselling or stopping people on the street with the intention of convincing them to buy. They have to persuade them to consider an alternative to their current preferences of convince them they require a new product in their lives. It’s not easy, but not every sales person is a sleazy trickster trying to grab your money. They aim to get your attention and influence your decisions. So in a way, aren’t we all sales people?
We sell to others by influencing, persuading and convincing. It’s a process referred to as ‘moving’.
Through writing a positive product review you’re ‘moving’ potential consumers. I will always read reviews before purchasing a product after being too easily convinced by jazzy TV adverts in the past. People seek an honest opinion and I personally will not purchase something which has less than four stars. A negative review will influence me to search for an alternative.
Managing social media channels means I see a lot of ‘moving’. Not necessarily products or services but from people influencing others. You sell yourself on Facebook by posting content and receiving a response. A good and quick response increases virality, so you post interesting things to build your personal audience. Everyone look at me. The same goes for what your tweet and what videos you upload to YouTube. You aim to get your name out there. Social networks are no longer for socialising, they’re more for ‘self-promotion’.
You aim to find something people agree with. In sales, that’s offering a product that matches someone’s needs. With ‘social selling’, asking a question will receive a response and potential ‘buyers’ will agree with you, establishing a connection. They buy into you by following and communicating with you.
A member of an online dating website will upload a photo and write a bio, making them look and sound as attractive as possible to potential matches. The same goes when applying for work. On paper and in person, you are required to sell yourself – reeling off the beneficial things you can bring to the position and hoping that you convince the employer you’re the ideal candidate.
We sell ourselves through the things wear, the cars we drive, the things we say and the things we do. Even telling someone you’re going to the gym after work is selling yourself as an active and outgoing person. With people being so judgemental, there’s no ‘hard sell’. People either accept us or they don’t. They either buy the product or they walk away.