Usability And You: The Design Process

Usability And You: The Design Process

As someone who works at a web design company running a usability tool, I get many questions from interested parties on how we use usability in our design process. Many people seem to see usability as an impediment to a smooth design process Read Article »

The Gestalt Principle: Design Theory for Web Designers

The Gestalt Principle: Design Theory for Web Designers

The way that people see our designs strongly effects the meaning that they take away from them. The Gestalt Principle examines this phenomena Read Article »

Good Call to Action Buttons

Good Call to Action Buttons

The call-to-action button is an important tool in the user experience designer’s box of tricks. In this article I’ll give you a few pointers on providing effective ones. Read Article »

The Relevance of User Experience: Using every opportunity to impress users

The Relevance of User Experience: Using every opportunity to impress users

Is it possible to calculate the ROI of great design? What about the cost-per-acquisition of a customer sold on User Experience? There are no second chances for first impressions, and even the smallest opportunity is a chance to “Wow” users. Read Article »

The Benefits of Wireframing a Design

The Benefits of Wireframing a Design

Wireframing is an extremely important phase of the web development process. While it’s tempting to skip this step and proceed from the design brief and information architecture directly into design Read Article »

10 Useful Usability Findings and Guidelines

10 Useful Usability Findings and Guidelines

Everyone would agree that usability is an important aspect of Web design. Whether you’re working on a portfolio website, online store or Web app, making your pages easy and enjoyable for your visitors to use is key. Read Article »