It’s About People, Not Devices

It's About People, Not Devices

We live in exciting times. Times of innovation, invention, and rapid change. Technologies that were unthinkable years ago are now commonplace. Read Article »

3 Design Layouts: Gutenberg Diagram, Z-Pattern, And F-Pattern

3 Design Layouts: Gutenberg Diagram, Z-Pattern, And F-Pattern

Several layout patterns are often recommended to take advantage of how people scan or read through a design. 3 of the more common are the Gutenberg diagram, the z-pattern layout, and the f-pattern layout.

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Usability And You: The Design Process

Usability And You: The Design Process

As someone who works at a web design company running a usability tool, I get many questions from interested parties on how we use usability in our design process. Many people seem to see usability as an impediment to a smooth design process Read Article »

The Gestalt Principle: Design Theory for Web Designers

The Gestalt Principle: Design Theory for Web Designers

The way that people see our designs strongly effects the meaning that they take away from them. The Gestalt Principle examines this phenomena Read Article »

The Relevance of User Experience: Using every opportunity to impress users

The Relevance of User Experience: Using every opportunity to impress users

Is it possible to calculate the ROI of great design? What about the cost-per-acquisition of a customer sold on User Experience? There are no second chances for first impressions, and even the smallest opportunity is a chance to “Wow” users. Read Article »

The Benefits of Wireframing a Design

The Benefits of Wireframing a Design

Wireframing is an extremely important phase of the web development process. While it’s tempting to skip this step and proceed from the design brief and information architecture directly into design Read Article »